In a recent news Pennsylvania Lottery Promotion has set U.S. industry record with 15.8 million entries. Created by Scientific Games it has set an industry record for the most entries into a promotion offered by a U.S. lottery. More than 15.8 million tickets were entered into the Secret Santa Second-Chance Drawings promotion in 2016 for the opportunity to win surprise prizes in addition to cash prizes ranging from $10,000 to $100,000.
Additionally, during the 10-week promotional period, the Pennsylvania Lottery’s VIP Players Club membership grew by 13 percent with 76,000 new registrants.
This game was listed under Scratch off games which was popular game promoted for Christmas of 2016. The players had to just use their mouse to Scratch For Fun Secret Santa which was $2 game that offers ten top prizes of $25,000, and players can win up to 12 times on each ticket. On revealing a “Santa” (Santa) symbol the prize won was shown under that symbol. Similarly reveal a “Sleigh” (Sleigh) symbol, you could win all 12 prizes shown and reveal a “Secret” (Win20) symbol in either BonusGift, win $20 instantly!
According to Drew Svitko, Executive Director, Pennsylvania Lottery, they have worked with Scientific games for the third year in a row, to launch a second-chance holiday promotion. The last year 2016 promotion really engaged players on multiple levels and it was for the first time, the lottery included all draw games. This promotion drove consistent engagement with the Lottery and the games during the holidays, ultimately helping the lottery in its overall mission to raise monies to benefit older Pennsylvanians.
Building on similar holiday-themed second-chance promotions in 2014 and 2015, the record-breaking Secret Santa Second-Chance Drawings promotion featured a mobile-compatible interactive game developed by Scientific Games, which was played online more than two million times during the promotional period, averaging 28,000 plays a day. The Company’s interactive games engage players with popular social game mechanics, social login, social sharing and leaderboards.
According to Amy Hill, Vice President, Digital Content Studio for Scientific Games, they had added a fun twist to the promotion in 2016 year promotion. Players could choose from two second-chance drawings, either a Secret Santa drawing which featured unknown prizes or a Not So Secret Santa drawing which featured prizes from $10,000 to $100,000. Most chose the Secret Santa drawing, proving they love to be surprised.
The online promotion offered players the opportunity to enter non-winning tickets from six holiday-themed instant games, as well as winning and non-winning draw-based games (except Raffle). Tracked sales for eligible games during the 10-week promotion reached nearly $40 million.
Players submitted 63 percent of their entries via the Pennsylvania Lottery’s mobile app, also developed by Scientific Games. The app has been installed on more than 466,000 mobile devices since September 2014. Scientific Games provides games, technology and services to more than 150 lotteries worldwide, including nearly every North American lottery.
Also scientific Games Corporation is a leading developer of technology-based products and services and associated content for worldwide gaming, lottery and interactive markets. The Company’s portfolio includes gaming machines; table games products and utilities; instant and draw-based lottery games; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and interactive content and services.
If you wish to play Scratch off lotteries than contact your nearest lotto retailer and try your luck for some instant wins.